What is SEO competitor analysis?

Developing an SEO strategy, creating great content, and performing technical SEO audits are still no guarantee that your content will get the attention it deserves. In fact, 90% of web pages get no search traffic from Google at all! But if you don't get that movement, who is? Your competition in search engine optimization.

The truth is that you will struggle to get visibility in search results if your competitors are doing all of these things - and doing them better than you. This is where competitor analysis for SEO comes in.

There are two ways to view your competition - as a pain - or as a rich source of information. To take advantage of this treasure trove of data, your organic search strategy needs to include SEO competitor analysis. When done correctly, it will help you create better, more targeted content, raise search engine rankings, and attract more relevant traffic to your website.

Before you start beating the competition, you first need to know:

Who are your "real" competitors in research; A guide, it's not always who you might think

Keywords that are ranked and receive organic traffic for them

How to find your competitors SEO ?

The first thing you should know about your SEO competitors is that they are not necessarily the same players as your direct business competitors.

So, what is an SEO competitor? Your search engine optimization (SEO) competitors are the websites that rank in the organic search query ranking that you are also competing for. This means that your SEO competition will vary from topic to topic. It's important to know exactly who you're competing with - and for what reason - before posting or optimizing any pages that aim to rank for a particular keyword. This is where the first step in competitor analysis comes in; Find competitors in the search that you may not be familiar with. If different parts of your website focus on different business areas and therefore you have many competitors across industries, this is a very important action to take.

Guessing is not the correct way to approach this initial step. You may think you know who your competition is, but the most accurate way to detect your SEO competition is by looking at the data. Since you may be analyzing thousands - or even tens of thousands - of web pages and keywords, you should consider using an enterprise SEO platform,

Clavier Arabic makes it easy to locate the most relevant competitors with competitor visibility metrics such as 'competitor discovery' and 'keyword top ranking pages'. Use the insights from these features to take the lid off your search competitors based on the keywords you're monitoring and your best performing pages. From here, you can monitor the competition - current and emerging - and discover what its content means to top search engine rankings.

Once you know who your actual SEO competition is, you can begin your analysis in earnest.

When Should You Conduct a Competitor Analysis for SEO ?

SEO performance does not work in a silo - it is always tied to your competition. Nor is it static. With search engine algorithm changes, the launch of new competitors, and digital marketers working tirelessly to the other side to outperform you, you can't really put your foot down when it comes to SEO. Regularly analyzing your competition to understand where you stand (compared to them) will help you discover areas where there is room for improvement before it negatively impacts your rankings.

Here are some of the key processes and events that you should always see that you are doing a competitive SEO analysis.

Content Writing: This will ensure that your page responds to the user's search intent in a better and more comprehensive way than your competitors.

Content planning: Checking what your competitors are doing well - and then placing your unique role on it - is a great way to gain insight into the relevant search engine. You can also use SEO competitor analysis to calculate how much effort it takes to outperform competitors on a given topic.

After a sudden ranking drop: to determine what your search competition is doing to suddenly outperform you and what is and isn't working in your field.

If your page is stagnating in SERPs: If your page is stagnating and not among the top search results, competitive analysis can help you identify gaps in improvement.

If SERPs Change: If another website overtakes you in the first position for a particular search term, you should use SEO competitor analysis to discover their strengths - and then simulate them.

Competitor keyword analysis SEO

Competitor keyword analysis is the process of finding valuable keywords that your search competitors rank highly because your website isn't — and then using that information to drive traffic to your web pages instead.